I’ve got to talk to you about something very important that will effect youth ministers everywhere: McDonalds has been in talks about providing breakfast all day long. Yes… it’s true!
I’m not surprised. Everyone knows that their breakfasts rock! (and their lunches… well…) So why not offer the good stuff all day?
Well, someone up high in Mickey D’s isn’t buying it. United Press International reports here:
McDonald's has no plans to offer breakfast all day long, even though it is the most profitable meal of the fast-food chain's U.S. division, an executive said. Here:
"Breakfast all day is certainly something we'll always take under consideration, but I can fairly tell you it's not something that is going to happen for a long time," McDonald's USA Chief Operating Officer Jan Fields said in a webcast news conference.
Breakfast accounts for 24 percent of McDonald's Corp.'s U.S. sales and 28 percent of transactions, she said.
Wow. Talk about a bad decision.
Sigh. So close…