Nickelodeon’s “Zoey” beats NBA Playoffs

Ever wonder what tweens are watching?

The pregnant Jamie Lynn Spears’ show “Zoey 101″ drew huge numbers last Friday night for its serier final, beating everything else on cable last week, including NBA playoff coverage.

Media Life Magazine reports:

“Zoey” drew an average 5.1 million total viewers for the hour-long finale last Friday, May 2, at 8 p.m. Another half-hour rerun that followed averaged 5.05 million, making them the two most-watched shows on cable last week, well ahead of NBA playoff coverage and the first new episode of “Hannah Montana” since Miley Cyrus’ controversial Vanity Fair pictures were released…

And if you think controversy doesn’t attract attention…

The finale was nowhere near the 7.3 million total viewers who watched “Zoey’s” third-season finale in January, shortly after the 16-year-old announced she was pregnant. The show has regularly finished No. 1 among tweens this season.

Hmmmmm.

About Jonathan McKee

president of The Source for Youth Ministry, is the author of numerous books including the brand new Candid Confessions of an Imperfect Parent, Ministry By Teenagers, Connect: Real Relationships in a World of Isolation, and the award winning book Do They Run When They See You Coming? He speaks and trains at camps, conferences, and events across North America, and provides free resources for youth workers internationally on his website, TheSource4YM.com.
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