Not Ashamed of a One Night Stand

I guess energy drinks will try anything to market their product.

Not much to be said here… I’ll just quote the ad word for word:

“When you wake up ‘the morning after’ in a strange place, don’t be ashamed. Jump start your body and mind with the electrolytes and B-Vitamins in AMP Energy Relaunch…”

Wow.

The racy video ad (warning, even though this ad has no nudity, it’s definitely raunchy) with it’s catchy tune and downloadable lyrics has gone viral. MarketingProfs.com calls it how they see it:

By creating a funny, viral-worthy campaign to which most of us can relate, AMP has delivered a nifty piece of Marketing Inspiration.

With success of these kind of campaigns… you can bet we’ll be seeing more of them.

Sigh.

About Jonathan McKee

president of The Source for Youth Ministry, is the author of numerous books including the brand new Candid Confessions of an Imperfect Parent, Ministry By Teenagers, Connect: Real Relationships in a World of Isolation, and the award winning book Do They Run When They See You Coming? He speaks and trains at camps, conferences, and events across North America, and provides free resources for youth workers internationally on his website, TheSource4YM.com.
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This entry was posted in Internet, Jonathan's Rant, Media, Sexuality, Youth Culture. Bookmark the permalink.

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